ASH Hotels

A steady share of our work for ASH is design. The WebTitans team designs new and updated components, page layouts and assets in Figma, applying each hotel's brand guide to type, colour and imagery, and builds them so ASH's team can manage the content afterwards.

• Shenandoah Mansions: room-detail pages, a restaurants-and-bars component and full page designs, reviewed through Figma comments and structured feedback rounds.
• Ulysses: a refreshed launch page for the Baltimore hotel in 2022, prototyped in Figma with the hotel's brand-book colours and shipped with a booking widget and popup.
• ASH brand holding page: designed and built for the group's 2022 relaunch, with a full-screen video, tap-to-unmute, tap-triggered vibration on supported phones and email capture.
• Across ash.world: typography passes to keep each hotel's pages in its own identity (for example, Shenandoah's Hotel Deals page), the Shenandoah woodmark on the homepage, and homepage updates as the group's priorities change.

Shenandoah Mansions is the clearest example of our end-to-end work on ash.world:

• Design: we started from a wireframe based on the structure of an existing ASH hotel page, then designed new components in Figma, including room details and restaurants and bars.
• Build: we built every page as editable Storyblok blocks in the Shenandoah brand identity, covering home, rooms and room detail, amenities, events, dining for the hotel's bar, cafe and lounge, and contact, with mobile layouts throughout.
• Review: each round ran on staging and worked through structured feedback until the pages matched the brand guide's type hierarchy, typography and imagery.
• Ready for opening: the pages, sitemap and Google tag are in place on ash.world, and the hotel's booking engine is connected, so the site is ready for the day Shenandoah Mansions opens.

Every hotel takes bookings through its own engine, and the website has to connect to it cleanly:

• Shenandoah Mansions: we worked directly with Amadeus on a branded iHotelier booking domain, added the DNS and validation records, and built a booking search into the Rooms page, which needed front-end and back-end work rather than a simple link. We also set the booking language and connected every "Book a room" button. Amadeus reviewed and accepted the integration.
• Peter & Paul: we made the DNS changes for the hotel's upgrade to iHotelier's newer booking engine. When the reservations site went down during the switch, we worked the issue with Amadeus (IP allowlisting, firewall rules and health checks) until guests could reach checkout again, then updated the booking and room links.
• Ulysses: on the 2022 launch page, we worked with Amadeus support to resolve a booking-form field conflict and added validation against past dates and invalid guest numbers, while keeping email sign-ups flowing into the hotel's guest CRM.
• Shopify: we supported the Souvenirs shop's Shopify integration with Storyblok, including the subscription flow, the theme connection and an API update.
• Email authentication: we set up the SPF, DKIM and DMARC records for ash.world.

ash.world runs on Nuxt and Storyblok, with separate staging and production apps on DigitalOcean. We keep it healthy day to day:

• Uptime: diagnosed and fixed a nameserver issue that was taking the site offline intermittently.
• Hotel pages: fixed logo links across the hotel pages (including Neptune's logo, which was leading to a missing page), added per-hotel favicons on dining pages, and fixed popup and back-button behaviour on the main hotels page.
• Releases: kept the deployment pipeline running, with every change reviewed on staging before it reaches production.

When ASH saw the same description and preview image showing for many pages in search, we rebuilt how ash.world renders metadata:

• Server-rendered metadata: we replaced the legacy meta-tag logic with Nuxt 3's standard useHead and useSeoMeta, so each page's own Storyblok SEO fields render on the server.
• One root cause removed: we removed a site-wide block that was stamping homepage metadata onto every page.
• Rendering and caching: we moved content fetching to the server side, investigated rendering and caching, and took the platform through a Nuxt update.
• Search hygiene: we also handled canonicals, the sitemap, JS and CSS minification and internal-link cleanup.

• Hotel sites on ASH's own servers: in 2021 we moved the Peter & Paul and The Dean (now Neptune) websites onto ASH's own AWS servers, covering code, databases and deployment, then switched DNS over.
• Corporate site: after a failed server upgrade, we containerized ASH's corporate site with Docker and moved it to new hosting.
• Ulysses: we set the hotel team up in Sanity Studio on the Next.js site, launched a pre-opening teaser, and when the site's original hosting account became unavailable, we moved it to new Vercel hosting and brought it back online.
• The move to ash.world: when ASH relaunched under one brand site in September 2022, we handled DNS, the staging set-up and analytics tagging for go-live, and redirected each hotel's legacy domain to its new home on ash.world.
• Clear ownership: we audited what lived in which hosting and registrar accounts, moved the hotel code repositories into ASH's own GitHub, separated hotel, portal and staging assets, consolidated domain management, and retired domains ASH no longer needed.

Beyond the big projects, the WebTitans team is ASH's first call for technical questions:

• The Siren: content updates, layout fixes, an outage diagnosis and domain management.
• Smaller properties: redirects for the group's bar, tracking for the Room Service site, and a redesign and ongoing upkeep for the group's Philadelphia inn.
• Analytics and tracking: Google Analytics, Search Console and tag set-up across the hotels.
• Vendors: direct coordination with ASH's booking, CRM, email and IT providers, so the hotel teams don't have to translate between them.