Allergeasy
Personalized allergy cards.
Client
Allergeasy
Services
Product strategy · Web design · Web development (Framer) · E-commerce and custom product builder · Stripe Connect payments · Print-on-demand and fulfillment integration · Backend automation (Supabase) · Vendor sourcing and onboarding
Live site
Overview
A Framer storefront where customers design their own allergy cards, with an automated pipeline that pays the print partner and sends each card to be printed and shipped.
Allergeasy makes personalized allergy cards for people managing food allergies. A diner hands the card to a server or chef, and kitchen staff can read the allergies at a glance, whether you're at home or traveling. The founders started it to solve a problem they knew first-hand.
Allergeasy wasn't just a website with a "buy" button. Every order is a one-off printed product: a customer types in their own name, allergies and emergency contact, and a real card has to be printed and shipped to them. The founders needed:
- a simple, branded way for customers to build their card online
- payment at checkout, with the printer paid for every order without anyone handling it by hand
- orders that reach the printer as ready-to-print files, with tracking coming back to the customer
- a setup lean enough for a small brand to run without a warehouse, inventory or a back office
Strategy and scoping
We defined the MVP: a branded landing page, a custom card builder, a payment flow, order confirmation emails and a print-on-demand handoff. We kept the stack deliberately lean, with no marketplace plugins and no heavy commerce platform, so the founders could launch quickly and change course easily.
Finding the right print partner
The WebTitans team sourced and onboarded the fulfillment partner, working through card sizes, double-sided printing, lamination options, white-label packaging and shipping methods, and ran a test print before launch. In 2026 the brand needed better print quality and more flexible run sizes, so we brought in a second printer and reworked the plan around their production format.
The card builder and storefront
We designed and built the storefront in Framer around the card builder. Customers enter their details, preview their card and check out in one flow. For phase 2, we're redesigning the card for restaurant and kitchen staff: much larger allergy text, a simpler layout that reads instantly, and stronger Allergeasy branding on the back. The builder on the site will then be updated to match.
The automated order pipeline
- Payments. Checkout runs on Stripe Connect. When a payment is captured, the printer's share goes out automatically and the rest stays with Allergeasy. Customers only ever see Allergeasy on checkout, receipts and their bank statement, and refunds stay simple because transfers can be reversed.
- Print files. Every order automatically generates a print-ready, double-sided CMYK PDF and saves it to Supabase storage.
- Handoff. An order email goes to the printer with the file and a job ticket: order ID, customer, shipping address, product, quantity, size, stock and finish, and any personalization notes. An internal inbox is copied, so there's a record of every order.
- Shipping. Shipping is calculated at checkout based on the printer's recommended method.
Launch readiness
Product options were matched to the printer's production tiers, so orders never need splitting and there's no leftover stock. Before going live, we ran test orders with the printer to confirm that payouts, files and order details all arrived correctly.
- Mar 2025Scope confirmed, design concepts started, print partner outreach began.
- Apr–Jun 2025Fulfillment model agreed with the printer and a test print run arranged.
- Aug 2025Order handoff and Stripe Connect payout flow designed with the printer.
- Jan–Feb 2026Stripe testing, with the full flow built and working, ready to move from test mode to live.
- Mar 2026Product options, shipping and add-ons finalized. Supabase order handoff confirmed.
- May–Jun 2026Development complete and live test orders run with the printer.
- Jul 2026Orders flowing through the automated print pipeline.
- Sep–Oct 2026Phase 2 began: a new print partner, a card redesign and new order options.
- A live Framer storefront with a custom card builder.
- An end-to-end automated order pipeline: Stripe Connect split payments, automatic print-ready PDFs, and an automated handoff to the printer, who ships direct to the customer.
- Print partners sourced and onboarded, including a 2026 move to a higher-quality printer.
- Phase 2 in progress: a redesigned, more legible card and a builder updated to match.