Evern
A private nursing practice.
Client
Evern
Services
Web design · Web development (Framer) · SEO foundations · Enrollment and membership flows · HIPAA-conscious form integration (Jotform) · Stripe subscription payments · Branded email design · Technical and compliance consulting
Live site
Overview
A calm, premium website for a concierge nursing company, plus a branded, HIPAA-conscious enrollment and membership flow for its Student Care Program.
Evern Care Collective is a private concierge nursing company based in Short Hills, NJ, founded by a registered nurse. Evern provides relationship-driven nursing care in the home, plus a Student Care Program that supports college students and their families.
We worked on Evern in partnership with Heart of Creative, who developed the name, brand story and copy.
Evern needed to look as trustworthy as the care it provides: warm, discreet and clinically credible to families making high-stakes decisions. That meant:
- a website that holds up for an older, high-expectation audience, with easy-to-read type, authentic and diverse imagery, and a structure that supports SEO
- a launch timed around legal and regulatory review, since as a healthcare business Evern couldn't put compliance wording live until its attorney had signed off
- an enrollment and payment flow for the Student Care Program that collects health information safely, feels like part of the Evern brand rather than a generic form, and is ready for an ad campaign on a tight deadline
Website design and build
Working with Heart of Creative, the WebTitans team designed the Evern homepage and built it in Framer, with smooth, anchored scrolling and gentle motion. The client approved it at the first presentation, and feedback in the room shaped the rest:
- larger, more open type for an older audience
- more diverse imagery, including male nurses
- real photography wherever possible instead of AI-generated images
- a multi-page structure instead of a single page, for SEO
We then designed and built the inner pages, including About, Services, Who We Serve and Contact. When the brand colors changed, we rebuilt the full color system, with a range of shades for each brand color feeding buttons, borders, icons and text.
Launch readiness
The site was built with structured legal pages, SEO metadata, responsive desktop, tablet and mobile layouts, and fast performance. Launch was paced around Evern's legal and compliance review. Final updates covered the founder's bio and photos, refreshed imagery and a unified sage-green palette. We then transferred the site into Evern's own Framer account and connected the domain, so Evern owns everything.
A HIPAA-conscious enrollment flow
The Student Care Program needed to collect health information and recurring payments. We dug into the documentation and set a clear rule: health information is collected only inside Evern's HIPAA-enabled Jotform account, never by the website itself. That keeps the website out of Evern's compliance footprint, and it keeps Jotform's own emails and automations working. Before the build, we also flagged practical risks:
- the program's age rules
- what happens if a guardian never completes their part
- why payment has to be the final step, so nobody sees "you're all set" without actually being charged
Building it
We built three enrollment paths: students 18 and over, parents or guardians, and a short under-18 path that hands off to a guardian. Every path has age verification, one question per screen and a progress bar. The Jotform screens are custom-styled with Evern's fonts, colors and buttons and embedded in the Evern site, so the experience feels continuous. After enrollment, a secure health information packet goes out by link, covering consents, health history, emergency contact, primary care provider and communication preferences. Stripe handles monthly and annual memberships. Guardians get automatic reminders, and no email contains health information, only secure links.
Branded emails and testing
Evern's automated emails were redesigned as branded HTML, so they feel like Evern rather than a form tool, and tested in Gmail, Outlook and dark mode. We tested the whole flow end to end with real test submissions, confirming that confirmations, guardian invitations, secure links and internal notifications all work.
What's next
We continue to support Evern as it plans the next stage of its technology.
- Mar 2026Homepage designed, built in Framer and approved at the first presentation. Inner pages followed.
- Apr 2026Full website presentation, then copy and wireframe revisions with Heart of Creative and the client.
- May 2026Site essentially complete, with final content and imagery revisions. Launch held for legal review.
- Jun–Aug 2026Compliance wording finalized on the client side. In late August the site was transferred to Evern's Framer account and DNS was set up.
- Sep 2026Student Care enrollment flow scoped, built, styled and tested.
- A complete multi-page Framer website with legal pages, SEO metadata and responsive layouts, owned by Evern in its own Framer account on its own domain.
- A live, branded enrollment flow on the site: three paths, age verification and a secure health information packet.
- Branded, HIPAA-conscious automated emails, tested across major email clients, with automatic guardian reminders.