Yorkville Advisors
Global alternative investment manager.
Client
Yorkville Advisors
Services
Brand identity extension (logo and monogram) · Brand guidelines · Microsoft Office theme and Word/PowerPoint templates · Pitch book redesign · Business cards, social and video-call assets · Email signature generator · Web design · Web development (Framer) · Platform migration (WordPress/Elementor to Framer) · Launch and domain handoff
Live site
Overview
A full brand system and a new Framer website for an SEC-registered investment adviser, extending the Yorkville Ives identity across the firm and moving the site off WordPress.
Yorkville Advisors Global, LP is an SEC-registered investment adviser and the sister firm of Yorkville Ives & Co. After seeing the Yorkville Ives launch, the Advisors team came back to WebTitans to bring the whole organization under one brand.
Yorkville Advisors' look no longer matched its newly branded sister firm, and its website ran on WordPress and Elementor. The team needed:
- a logo that sits clearly in the Yorkville Ives family without duplicating it
- everyday tools that keep the brand consistent across documents, decks, email and video calls, built for the Office apps the team actually uses
- an investor pitch book redesigned without losing any of its content
- a new website that feels related to Yorkville Ives but distinct, with SEC-regulated disclosures handled correctly
Scoping to fit
We shaped the scope around what the team actually needed, and narrowed it when they asked: the logo was built straight from the Ives design with no extra creative exploration, and the work focused on the templates the team uses day to day.
A brand system, not just a logo
- Logo and monogram, built from the Yorkville Ives mark, with spacing reworked for the longer name.
- A brand guide covering logo usage, a base palette expanded into a full color system, typography, grids, and print and web sizes, built in Figma with PDF and print exports.
- Animated vector elements for use on the website and in static materials.
Templates that work in Office
Rather than handing over a style guide and hoping, we built the brand into the tools:
- a Microsoft Office theme with brand colors in chart order and the full palette under Custom Colors
- solid navy default shapes with white text
- Aptos for body text (already on every Office machine, so there's nothing to license or install) and Cormorant Garamond for headings
- Word templates with proper heading styles, working tables of contents and automatic page numbers
- a PowerPoint template with master slides
We worked through each round of the client's detailed feedback until everything worked the way the team uses it.
Pitch book redesign
We redesigned the firm's investor pitch book around its actual content, rather than a generic template. Dense slides were split where needed, the format moved to 4:3 for printing, and number styles were made consistent. It was delivered as an editable PowerPoint file, followed by a light base template for quick, ad hoc decks.
Website design, build and launch
The client chose a "Mechanism" design direction, which reads as part of the Yorkville family without copying the Ives site. We rebuilt yorkvilleadvisors.com in Framer using the client's own revamp content, with:
- a full-screen globe hero matched to the Ives site
- an animated stats section in Who We Are
- section navigation to Values and Leadership
- black-and-white leadership photos and skyline imagery
- disclosures carried over from the old site
- a contact form routed to the investor relations inbox
- an investor portal link held in place, hidden until the portal exists
We also built a custom email-signature generator page: staff fill in their details, then copy and paste a branded signature into Outlook or Gmail. It was fine-tuned until it rendered correctly in Outlook. Finally, we transferred the site into the same Framer account as Yorkville Ives, provided DNS instructions, and the team launched.
- Jul 27, 2026Inquiry from Yorkville Advisors.
- Jul 28–Aug 3Scope shaped and narrowed with the client.
- Aug 10Go-ahead and kickoff.
- Aug 26First brand book and applications drafts.
- Sep 11–17Brand guide, applications and website concepts in Figma. "Mechanism" chosen. Pitch book redesigned with real content.
- Sep 23Full asset package delivered and website built in Framer.
- Sep 24–Oct 21Office theme, templates and signature refined. Website revisions completed.
- Oct 22Site transferred to the client's Framer account.
- Oct 27Website live. Brand guide updated with the final colors and fonts.
- yorkvilleadvisors.com rebuilt on Framer, moved off WordPress/Elementor, launched in October 2026 and owned in the client's Framer account.
- A complete, organized asset library: brand guide, logos in vector and raster formats, Office theme, Word and PowerPoint templates, an editable pitch book, business cards, avatars and favicons, video-call backgrounds, a LinkedIn banner and email signatures, with a readme explaining where everything is.
- A self-serve email-signature generator.
- One consistent brand across Yorkville Ives and Yorkville Advisors.