Yorkville Ives
Investment bank brand and website.
Client
Yorkville Ives
Services
Brand identity and logo design · Color and typography system · Web design · Web development (Framer) · Motion and interactive animation · Rapid prototyping · Analytics setup (GA4 and Search Console) · CMS (phase 2)
Live site
Overview
A brand identity built from scratch and an animated Framer website for a new investment bank, delivered on a short timeline.
Yorkville Ives & Co. is an investment bank and FINRA-registered broker-dealer built on Yorkville's financial platform. Its services include investment banking and capital markets, equity research, and sales and trading.
The project came to WebTitans through Agent of Change, the agency that wrote the website copy and coordinated the project.
A new bank has to look established from day one. Yorkville Ives needed a brand and a website that showed it was a real, credible firm. The goal wasn't to chase traffic, and it all had to happen on a short timeline around the firm's media appearances.
The brand also had to balance two personalities: Yorkville's institutional, traditional side and the energy and color of the firm's new research-led partnership. Everything needed sign-off from several stakeholders and, as a regulated firm, from compliance.
Strategy and scoping
After the discovery call, we set the plan: a focused one-page site with anchored navigation, a custom globe animation, and a full identity built from scratch. Because the goal was credibility rather than traffic, we recommended subtle motion throughout, so the site feels alive and modern without being heavy. We also had the client secure their domain and social handles early.
A brand identity built through collaboration
The client brought ideas: Yorkville as the first neighborhood in Manhattan to see the sunrise, an ivy motif, and a set of signature colors. The first round explored several visual directions in Figma alongside a working prototype. The feedback was that it was too modern and too colorful for a bank, so we treated it as a refinement, not a restart:
- a traditional serif wordmark set on one line
- a navy foundation
- the signature palette pulled back to accents
- the globe as the mark
The final identity uses dark navy, green, gold and silver for a trusted, premium financial look, with muted accents so the Yorkville name reads first.
Prototyping in the browser
Instead of trading static images, we built a live prototype with a "Versions" switcher. The team could flip between logo options, typefaces, illustrations and layouts right on the page and compare them in context, which kept each feedback round short.
Design and build in Framer
The site was built in Framer with:
- an animated sphere in the hero and an interactive world map
- smooth-scroll navigation to About, What We Do, Leadership and Contact
- a header that turns solid navy as you scroll
- a two-column pillars section
- leadership bios with headshots converted to monochrome, so they look consistent
- Terms and Privacy pages
- a consistent type hierarchy across every section
Agent of Change supplied the copy, and we turned each round of client edits around the same day.
Analytics and what's next
We set up a dedicated Google Analytics property and Google Search Console for the firm, so leadership can track the effect of its marketing. The site is now growing into a multi-page site, with pages for investment banking and capital markets, equity research, sales and trading, and the firm and its people. A CMS-managed library of transaction tombstones will let the team add each new deal themselves, and the build leaves room for compliance disclaimers and FINRA review.
- Jun 10, 2026Discovery call. Scope and timeline sent the same evening.
- Jun 16Approved.
- Jun 17–18Brand concept input from the client: sunrise, ivy and colors.
- Jun 24First-round logo, color, font and site concepts, plus a live prototype.
- Jun 25Revised version with the live "Versions" switcher.
- Jul 1Logo direction finalized.
- Jul 7–13Copy received, full homepage built and revision rounds completed.
- Oct 14Google Analytics and Search Console set up.
- Oct 27Phase 2 approved: a multi-page expansion with a CMS.
- A complete brand identity: wordmark, globe mark, color palette and typography.
- A live, animated Framer website for Yorkville Ives & Co.
- Google Analytics and Search Console set up for ongoing tracking.
- An identity that became the foundation for a second project, the Yorkville Advisors rebrand and website.
- Phase 2, a multi-page site with a CMS-managed deal library, in progress.